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Top Sport and Amber Gaming were punished in Lithuania for gambling marketing

Top Sport and Amber Gaming were fined again by Lithuania's Gambling Supervisory Authority after they were found to have violated laws governing promotions in the country.

Amber Gaming, which manages the 7bet brand, and Top Sport were both found in violation of Lithuanian Gambling Act Article 10, paragraph 19, which refers to marketing and encouraging gambling to consumers.


Top Sport was fined €25,000 (£22,228/$26,886) for contacting its customers on August 31, last year with links to and details of its gambling services. This contained details about the company's mobile apps and website.


According to the Authority, notifying customers about its service constituted a form of promotion, and so the operator violated national legislation.



Amber Gaming was found guilty of a similar breach in which the operator sent two emails to consumers with instructions on how to set a password for their 7bet accounts between June and August of last year.


The emails contained both a direct link to the password creation page and banner graphics promoting the 7bet brand.


Again, the Authority stated that this was a type of marketing and promotion and thus a violation of Article 10, paragraph 19 of the Lithuanian Gambling Act. Amber Gaming was fined €6,000 for the infringement.


The Authority also stated that neither judgement is final and may be appealed.


Both Top Sport and Amber Gaming have already been penalised for similar Act violations, including Top Sport in November last year for its sponsorship of a 2022 Fifa World Cup prediction game.


Top Sport was also fined €15,000 last month after it was discovered to have violated country legislation governing CCTV at its retail betting operations.


Amber Gaming was fined €6,789 in May 2022 for violating gaming promotion legislation.

By fLEXI tEAM

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