Even after strengthening its cybersecurity measures in response to an earlier breach this year, South Korean electronics firm Samsung disclosed that a hacker gained access to the personal information of an unidentified number of its customers in the United States.
The most recent breach, which happened in late July and was found on August 4, was disclosed to consumers by Samsung on Friday. The business claimed that names, contact and demographic data, dates of birth, and product registration data may have been accessed by an unauthorized third party.
Customers were reassured by Samsung that their Social Security numbers, credit card information, and debit card information were not accessed. According to the business, steps have been made to safeguard the impacted systems, and it has partnered with a "leading outside cybersecurity firm" and law enforcement.
Samsung stated that it "remains committed to the security and privacy protection of its customers. We deeply regret any concern or inconvenience this incident may have caused to our valued customers."
Samsung advised consumers not to take any action but to be cautious not to click on links in unsolicited emails in a series of FAQs.
In March, Samsung acknowledged that it had been the target of a hacking operation by the organization Lapsus$, during which confidential business information, including the code for Galaxy phone models and the company's data protection procedures, were made public online.
In addition to Microsoft, Nvidia, software developer Globant, customer service business Sitel, and user authentication and data management company Okta, a gang of young hackers from the UK known as Lapsus$ apparently infiltrated other tech companies, according to a report from Gizmodo.
Samsung claimed to have "strengthened our security system" in reaction to the March incident, which did not involve any personal data belonging to clients or staff.
The firm at the time declared, "We have implemented measures to prevent further such incidents and will continue to serve our customers without disruption."
By fLEXI tEAM