The Gambling Commission penalised NSUS Limited, business as GGPoker.co.uk, £672,829 ($738,763/ €760,737) after an examination discovered various social responsibility and anti-money laundering deficiencies, including self-exclusion rule violations.
In addition to the monetary penalty, GGPoker was issued an official warning for the flaws.
The company's social responsibility shortcomings included failing to identify and connect with vulnerable consumers who were at danger of gambling damage. In addition, the corporation sent marketing emails to 125 consumers who had self-excluded themselves.
The regulator also found flaws in the operator's anti-money laundering practises, such as a failure to conduct adequate risk assessments of the area's business that could be used for money laundering or terrorist financing, as well as a lack of proper policies, procedures, and controls to mitigate these risks.
The Commission's regulatory action is the latest in a series. In September, the regulator penalised Petfre Limited, Betfred's parent firm, £2.8 million for anti-money laundering and social responsibility failures, and Betway £400,000 for promoting on children's web pages.
These fines came on the heels of four fines or settlements in four weeks in July and August.
GGPoker has an international footprint, having established its poker room in Ontario earlier this month in collaboration with the World Series of Poker. The Malta Gaming Authority has granted the operator a type 3 gaming services licence.
By fLEXI tEAM