Greek Investors Shift Focus to Tech Stocks and ETFs Amid Tesla Decline and Rising Financial Awareness

Investment trends among Greek users of the fintech app Plum, which also maintains operations in Cyprus, have taken a noticeable turn in 2025.

As deposit rates fall and geopolitical uncertainties persist, a growing number of Greeks are moving away from traditional saving methods in favor of investing, a significant departure from the country’s historically cash-focused culture.

“Digital tools have lowered the barrier to entry for investing,” said Marily Mitropoulou, Country Marketing Manager for Greece at Plum. “We’re seeing a new wave of investors, especially Millennials, who are taking small but consistent steps toward long-term wealth building.”

Plum reports that its platform has helped foster this transformation by simplifying the saving and investing process for individuals previously overwhelmed by the complexity of financial markets. The shift has been especially pronounced among younger Greeks. The most active users fall within the 25 to 34 age group, while Gen Z investors, aged 18 to 24, make up 5 per cent of the base. Another 20 per cent are over the age of 45. Despite the growing interest across age ranges, the user base remains predominantly male, with men accounting for 81 per cent and women 19 per cent.

“Many of today’s new generation of investors are at the start of their career, digitally fluent and increasingly financially literate,” Mitropoulou noted. “They’re looking for tools that simplify decisions without oversimplifying their options and when they find that balance, they’re confident enough to start investing, even with small amounts.”

One of the most significant shifts among Greek investors has been the decline in interest in Tesla stock. Once the top pick for Plum users in 2024, Tesla has seen a sharp drop in buy orders, reflecting the company’s poor stock performance. After beginning the year at $379.28 on 1 January 2025, Tesla’s stock plummeted to $221.86 by 8 April, before climbing back to $275.35 by 7 May, resulting in an overall year-to-date decline of 27.4 per cent.

In response, Greek investors have redirected their focus toward other major tech companies. Stocks such as NVIDIA, Apple, Palantir, Amazon, and Alphabet have emerged as the new favorites, especially amid increased global tensions.

Plum’s data also shows growing enthusiasm among Greek investors for Exchange-Traded Funds (ETFs), particularly those that offer sectoral or geographic diversification. The most popular ETFs since January 2024 include technology-centric funds like the Information Technology ETF, broad-market trackers like the Core US S&P 500, and energy-based funds such as the Global Energy and Energy S&P 500 ETFs.

The popularity of diversified options like the Core US S&P 500 and the Bold Fund has surged in 2025, underscoring a shift toward stability and risk management amid market volatility. These choices point to a more strategic approach by Greek investors, who are increasingly focused on building resilient, globally aligned portfolios.

Alongside this investing momentum, Plum’s automated saving tools have also gained traction in Greece. In 2025, the “Weekly” saving rule continues to be the most commonly used feature, followed closely by the “Automatic” and “Pay Day” rules. These tools are encouraging Greek users to develop consistent saving habits in a country traditionally known for a hands-on approach to financial management.

“This data shows people want to make saving a background habit,” said Mitropoulou. “It’s about reducing resistance and building discipline without needing to think about it every day.”

Despite facing macroeconomic challenges like inflation and global instability, Greek users of Plum appear increasingly determined to bolster their financial security. “At Plum, our goal is to make wealth-building accessible to everyone,” Mitropoulou emphasized. “Whether you’re investing €1 or €1,000, the important thing is to start and to stay consistent.”

By fLEXI tEAM