Ronaldo joins an expanding group of athletes and sports organizations who have jumped on the NFT craze all over the world.
One of the greatest football players to ever play the game, Cristiano Ronaldo, has begun an exclusive, multi-year NFT partnership with Binance, the world's largest blockchain ecosystem and infrastructure provider for cryptocurrencies. With the help of this alliance, Binance will start a global campaign aimed at introducing Ronaldo's fans to Web3 and providing them with a compelling entry point into the NFT space.
NFTs are cryptographic assets on a blockchain that can be distinguished from one another by their distinctive UICs (Unique Identification Codes) and metadata. The size of the global NFT market is anticipated to increase by $147.24 billion between 2021 and 2026, according to a Technavio report.
Celebrities have tokenized their musical albums and artistic creations and sold them at auction, which has helped NFTs gain popularity and enter the mainstream.
In the end, celebrities promoting NFTs can promote the development of blockchain technology and the overall cryptocurrency market.
In accordance with the contract, Cristiano Ronaldo and Binance will produce a number of collections for sale only on the Binance NFT marketplace. Later this year, the first collection will be made available, and it will include designs made with Ronaldo.
"Cristiano Ronaldo is one of the world’s best footballers, and has transcended sport to become an icon in multiple industries. He has amassed one of the world’s most dedicated fan bases through his authenticity, talent, and charity work," according to Binance Founder and CEO "CZ" (Changpeng Zhao). "We are thrilled to provide his fans with exclusive engagement opportunities to connect with Ronaldo and own a piece of iconic sports history."
"My relationship with the fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of. I know the fans are going to enjoy the collection as much as I do," said Ronaldo.
Cristiano Ronaldo NFT collections will be sold exclusively on Binance NFT. By fLEXI tEAM