Catena Media will integrate Spotlight Sports Group’s Superfeed engine into its horse racing-focused websites after the two companies agreed a new partnership.
Under the terms of the deal, CatenaMedia’s GG.co.uk and racingtips.com will benefit from the full international offering of data and content from more than 60,000 races annually, made available via the Superfeed engine.
Daniel Smith, Spotlight Sports Group’s Account Director, said: “This new partnership is very exciting as our Superfeed product will help Catena Media continue to be an industry leader in sports betting in a multitude of markets and across a variety of sports.
“Our Superfeed product is proven to drive additional turnover as we deliver unbiased expert insight to support customers betting decisions.”
Isabel Hale, Catena Media’s Head of North Division International, added: “We chose Spotlight Sports Group as we know the quality, depth and breadth of their content and data is the best around and will benefit our brands with their insightful betting analysis.
“We believe that the innovative Superfeed content engine will allow us to best serve our consumers with the information they need to make betting decisions.”
Currently, the Superfeed engine is available in more than 80 languages. Catena Media believes that this new range of content will help the company to expand its international reach even further.
Catena Media’s Head of Product, Craig Harman, said: “The support from Spotlight Sports Group’s development team has been fantastic and has made ingesting data a pain-free process. This seamless integration has us extremely excited about the partnership.
“This integration will allow us the opportunity to access the full range of content and analysis that Superfeed has to offer on an international scale.”