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Google is preparing to introduce revised requirements for its gambling advertising certification process, with the updated rules set to apply from October 2026 to advertisers operating in gambling-related markets. The changes were announced by Google on 14 September 2026 through an update to its Gambling and Games policy. Under the revised framework, advertisers will be expected to maintain what Google refers to as “good policy health” in order to remain eligible for gambling

The Netherlands is stepping up efforts to combat illegal online gambling advertising, with the government committing to closer cooperation with major technology platforms including Google and Meta as lawmakers demand faster and tougher action against unlicensed operators targeting Dutch consumers. The issue was central to a recent parliamentary debate on the Dutch gambling market, where members of the House of Representatives broadly agreed that the illegal gambling sector re

Google has revealed plans to introduce more rigorous standards for gambling advertisers operating across Europe, Africa, and the Middle East, significantly raising the bar for companies seeking access to its advertising platforms. The policy shift was announced by Google’s Dublin-based advertising unit and centers on expanded verification and eligibility requirements for businesses in the gambling sector. The updated framework is set to take effect on March 23, 2026. From