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Google is preparing to introduce revised requirements for its gambling advertising certification process, with the updated rules set to apply from October 2026 to advertisers operating in gambling-related markets. The changes were announced by Google on 14 September 2026 through an update to its Gambling and Games policy. Under the revised framework, advertisers will be expected to maintain what Google refers to as “good policy health” in order to remain eligible for gambling

Democratic Bulgaria has introduced legislation in Bulgaria’s 52nd National Assembly seeking to impose an almost comprehensive ban on gambling advertising and close what its MPs describe as loopholes that have allowed operators to continue promoting their businesses despite restrictions introduced in 2024. The bill, registered under number 52-654-01-130 on 9 September 2026, proposes amendments to the Gambling Act that would significantly broaden the scope of prohibited gamblin

The Netherlands is stepping up efforts to combat illegal online gambling advertising, with the government committing to closer cooperation with major technology platforms including Google and Meta as lawmakers demand faster and tougher action against unlicensed operators targeting Dutch consumers. The issue was central to a recent parliamentary debate on the Dutch gambling market, where members of the House of Representatives broadly agreed that the illegal gambling sector re

The Philippine gambling industry could face a major transformation in how licensed operators attract and retain customers if a proposed law imposing sweeping restrictions on gambling advertising is approved. Senate Bill No. 2347, known as the proposed Gambling Advertising Prohibition Act, would significantly restrict the ability of gambling companies to promote their products across traditional media, digital platforms, social networks and sponsorship arrangements. The propos