All Articles

New rules targeting athletes, celebrities and social media influencers will take effect on 1 January 2027, requiring wagering operators and their marketing partners to reassess advertising campaigns, sponsorship agreements and promotional contracts. Australia’s communications regulator has issued its first industry guidance on a forthcoming prohibition against the use of notable people in gambling advertising, providing greater clarity on how the new restrictions will be in

South Africa is preparing to strengthen oversight of gambling conducted through mobile phones and digital networks, with government ministers examining regulatory gaps, consumer protection measures and advertising restrictions amid growing concerns about gambling addiction and financial harm. South Africa's government is considering additional measures to regulate gambling activities accessed through mobile phones, as authorities face increasing pressure to address the soci

The UK House of Lords Liaison Committee has called for a comprehensive ban on gambling advertising, marketing and sponsorship, arguing that stronger restrictions should form part of a public health approach to reducing gambling-related harm. The recommendation was included in the committee's 173-page report, *Gambling Harm—Time for Action: Follow-up report*, published on 17 September 2026. The report follows up on the House of Lords' 2020 examination of the social and economi

A proposed nationwide prohibition on gambling advertising in the Philippines could place the greatest burden on licensed gaming operators while doing little to curb promotional activity by offshore and illegal gambling platforms, according to two gaming lawyers. Russell Stanley Geronimo, founder of Geronimo Law, told AGB that legislation enacted at the national level could establish advertising restrictions extending beyond operators licensed by the Philippine Amusement and G

Belarus could introduce sweeping new restrictions on gambling advertising as the government considers a package of reforms aimed at reducing the visibility and appeal of betting and gaming activities. The Telegraph Agency of Belarus has reported that discussions are underway over proposed changes to the country’s gambling advertising rules. While Belarus is far from one of Europe’s largest gambling markets and has attracted limited attention from major regulated operators, ga

Italy’s communications regulator is moving to provide greater clarity on how licensed gambling operators can interact with customers while remaining compliant with the country’s stringent advertising restrictions. The initiative comes as the regulator launches a consultation focused on responsible gambling communications, seeking to establish clearer distinctions between customer information that may be permitted and marketing activity that remains prohibited under existing l

Google has revealed plans to introduce more rigorous standards for gambling advertisers operating across Europe, Africa, and the Middle East, significantly raising the bar for companies seeking access to its advertising platforms. The policy shift was announced by Google’s Dublin-based advertising unit and centers on expanded verification and eligibility requirements for businesses in the gambling sector. The updated framework is set to take effect on March 23, 2026. From

Denmark has formally submitted proposed new controls on gambling advertising to the European Commission for scrutiny, as part of an effort to expand the regulatory and enforcement powers of the country’s gambling watchdog. On 13 January, Spillemyndigheden, Denmark’s Gambling Authority, filed a notification with the European Commission’s Technical Regulation Information System (TRIS), triggering the EU’s mandatory review procedure for draft technical regulations. The process