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"Pros and Cons of Establishing Online Gambling Companies in the Emerging Greek Market"

Greece, a nation celebrated for its rich historical heritage, breathtaking landscapes, and vibrant culture, is gradually emerging as an alluring destination for online gambling enterprises seeking novel jurisdictions to establish their operations.

The confluence of expanding digital infrastructure, a receptive regulatory framework, and the potential for market growth has ignited interest among gambling operators. At present, there are a total of 24 licensed online gambling companies in Greece, complementing the existing nine licensed casinos. It's noteworthy that individuals aged 18 to 21 are prohibited from participating in gambling activities, and OPAP S.A. holds a monopoly on various gambling and betting services with exclusive rights in Greece.

This article explores the merits and demerits of venturing into the Greek online gambling industry.


1. Regulatory Framework: Greece has recently overhauled its gambling legislation to create a more congenial environment for online gambling operators. The revamped regulatory framework, established in 2019, furnishes a lucid legal structure for licensing and operating online gambling pursuits. This framework affords enhanced certainty and security for enterprises entering the market. 2. Licensing Opportunities: Greece's regulatory setup for online gambling is exemplified by its remarkable adaptability, as it offers an array of licenses to cater to a wide spectrum of online gambling activities. These licenses span various categories, including:

  • Sports Betting: Catering to sports enthusiasts who relish placing bets on events, matches, and tournaments.

  • Casino Games: Enticing casino enthusiasts through a plethora of games like slots, table games, and live dealer options.

  • Poker: Offering platforms for strategic card games and poker tournaments.

  • Lottery and Bingo: Providing options for traditional forms of gambling, appealing to those who prefer lottery-style games and online bingo.

3. Growing Online Infrastructure: The escalating online infrastructure in Greece signifies the burgeoning digital realm encompassing internet connectivity, technological strides, and increased adoption of digital platforms. This evolving landscape carries significant implications for various sectors, including online gambling. This development is characterized by:

  • Improved Internet Connectivity

  • Increased Smartphone Usage

  • Accessible Digital Payment Methods

  • Advanced Technology Integration

  • Cloud Services and Data Centers

  • Enhanced User Experience:

  • Innovation and Adaptation


1. Taxation: Taxation is a pivotal concern for gambling operators contemplating entry into the Greek market. The tax rates on gross gaming revenue are notably high, which can significantly impact the profitability of online gambling enterprises. A uniform 35% tax rate applies to all product types across the 24 licensed operators, potentially affecting their financial viability.

2. Competitive Landscape: The Greek online gambling landscape is already saturated with established operators vying for market share. New entrants face the challenge of differentiating themselves and attracting a share of the existing player base.

3. Licensing Costs: Acquiring a Greek gambling license can be financially demanding, with online betting licenses priced at €3 million and online casino licenses at €2 million. In both cases, the licenses will be valid for a period of seven years. This cost might deter smaller or emerging operators from entering the market.

4. Consumer Protection and Responsible Gambling: While essential, implementing consumer protection and responsible gambling measures can increase compliance requirements and operational costs for companies.

5. Legal and Regulatory Complexity: Despite regulatory improvements, the legal and regulatory landscape remains intricate due to the interplay of national and EU laws, evolving regulations, and emerging industry challenges.

In conclusion, while the Greek online gambling industry presents enticing advantages such as a revamped regulatory framework, diverse licensing opportunities, and a growing online infrastructure, it also carries certain disadvantages including taxation, competitive pressures, licensing costs, and regulatory intricacies. As companies consider establishing their presence in this evolving market, a thorough assessment of these pros and cons is vital for informed decision-making and sustainable success.



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