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Motion to Ban Gambling Advertising in Netherlands: A Step Towards Responsible Gaming

Updated: Feb 18

In the Netherlands, Derk Boswijk, representing the Christian Democratic Appeal (CDA) party, has submitted an extensive motion aimed at banning gambling advertising entirely. This initiative comes in response to growing concerns about the adverse effects of gambling promotions, particularly on vulnerable demographics such as youth and individuals susceptible to gambling addiction. Boswijk emphasizes the importance of shielding these segments from the pervasive influence of targeted advertisements. He stresses, "Our aim is to protect young people and vulnerable groups. They are still being confronted with targeted advertisements." The motion has garnered support from several Dutch politicians, including Diederik van Dijk, Nicolien van Vroonhoven, Michiel van Nispen, and Mirjam Bikker.

Motion to Ban Gambling Advertising in Netherlands: A Step Towards Responsible Gaming

This motion follows the implementation of stringent regulations by the Dutch government in July, which restricted gambling advertising across various media channels, including television, radio, print, and public spaces. Despite these measures, targeted advertising continues to be permissible in certain contexts, such as on-demand streaming services, social media platforms, direct mail, and online gaming environments.

Boswijk's proposal aims to address these remaining gaps in advertising restrictions, with a particular focus on safeguarding vulnerable individuals from exposure to gambling promotions. The motion underscores the need for comprehensive measures to mitigate the potential harms associated with excessive gambling behaviors. Boswijk's assertion that "They are still being confronted with targeted advertisements" highlights the urgency of the issue and underscores the imperative of legislative action.

In conjunction with Boswijk's motion, Mirjam Bikker has introduced a complementary proposal advocating for overarching gaming limits for Dutch providers. This initiative seeks to curb excessive deposits and losses by implementing stricter regulations on player spending. Bikker's motion underscores the importance of industry accountability and consumer protection in promoting responsible gambling practices.

The upcoming vote on Boswijk's motion in the house of representatives will serve as a crucial litmus test for the level of support for a total ban on gambling advertising. The outcome of this vote will likely have far-reaching implications for the regulatory landscape of the Dutch gambling industry and may signal a paradigm shift in advertising policies.

The Netherlands' commitment to player protection is further evidenced by recent legislative reforms and proposals aimed at addressing issues related to problem gambling. Initiatives such as the ban on untargeted gambling advertising, spearheaded by Bikker and Van Nispen in 2021, underscore the government's proactive approach to addressing societal concerns surrounding gambling.

In response to government proposals, industry stakeholders have expressed reservations about the potential impact of stricter regulations on the attractiveness of legal gambling options. Peter-Paul de Goeij, chairman of the Dutch Online Gambling Association (NOGA), acknowledges the importance of clarifying rules for safe gambling but cautions against making legal gambling overly unattractive.

Helma Lodders, chairman of the Licensed Dutch Online Gaming Providers (VNLOK), emphasizes the need for measures that effectively mitigate problem gambling while preserving the appeal of legal gambling options for responsible players. Her remarks highlight the delicate balance that regulators must strike in crafting policies that protect vulnerable individuals without unduly stifling the legal gambling market.

Overall, the ongoing discussions surrounding gambling advertising regulations in the Netherlands underscore the government's commitment to promoting responsible gambling practices and safeguarding vulnerable individuals from the potential harms associated with excessive gambling behaviors. As stakeholders continue to engage in dialogue and deliberation, the regulatory framework of the Dutch gambling industry is poised to evolve to address the evolving needs and concerns of consumers and society at large.



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